Valeria Márquez Net Worth: How much did the late TikTok star earn?

Valeria Márquez was a 23-year-old Mexican beauty influencer who tragically lost her life during a TikTok livestream on May 13, 2025. The incident occurred at Blossom the Beauty Lounge in Zapopan, Jalisco, where she was fatally shot while broadcasting to her nearly 200,000 followers. In her final moments, she reportedly said, “Ya vienen” (“They are coming”), just before the stream abruptly ended.

Prior to her death, Márquez had expressed concerns about her safety on social media, mentioning receiving a costly gift from an unknown person, which raised her apprehension.

Authorities are investigating the case as femicide, a term under Mexican law referring to gender-motivated killings involving degrading violence or misogyny.


Márquez, who had more than 200,000 followers on the platform, was broadcasting to her audience when the attack occurred. The 23-year-old mostly built a loyal fanbase on platforms like TikTok and Instagram. Let’s take a look at her net worth.


Net worth of Valeria Márquez:

While specific financial details about her earnings are not disclosed, influencers in similar niches often generate income through brand partnerships, sponsored content, and product promotions. Given her substantial online presence, it's plausible that she had opportunities to monetize her content.


TikTok creators in Mexico typically earn between $0.02 and $0.04 USD per 1,000 views, meaning that for every million views, a creator could pocket between $20 and $40 USD. Keeping Valeria’s reach and visibility in mind, especially across multiple platforms, her earnings could have added up quickly. Brand sponsorships and product promotions would have been another major contributor.


How did Valeria Márquez rise to fame?

Márquez gained prominence through her engaging makeup tutorials and beauty content on platforms like TikTok and Instagram. Her approachable style and relatable personality resonated with a growing audience, amassing nearly 200,000 followers. She was particularly known for her makeup transformations and beauty tips, which she shared under the handle @vale.marquez.makeup.


The shooting took place inside her beauty salon, ‘Blossom The Beauty Lounge,’ located in the Santa María shopping plaza in the Real del Carmen neighbourhood.

In her final moments, she expressed concern about a mysterious visitor who had brought her an "expensive gift," which she found unsettling. The said visitor reportedly showed up carrying a package filled with “little stars” and insisted on handing it directly to Valeria, even refusing to leave it with her employee Érika. The man asked when Valeria would arrive, then left abruptly without delivering anything.

Hearing this, Valeria later said, “Dude, maybe they were going to kill me.” Her last words on the livestream were "They are coming," before the broadcast abruptly ended.

The influencer collapsed on camera when the mysterious man opened fire.