The All India Consumer Products Distributors Federation ( AICPDF ) has requested the Competition Commission of India (CCI) to investigate three quick commerce companies - Zomato 's Blinkit, Swiggy , and Zepto - for alleged predatory pricing practices, according to news agency Reuters citing a letter dated October 18.
AICPDF is India's largest association of retail distributors, which represents 400,000 distributors of major companies such as Nestle and Hindustan Unilever.
The letter alleges that these quick commerce firms are offering deep discounts and selling below cost to attract customers, making it difficult for traditional retailers to compete or survive.
The AICPDF has urged the CCI to implement protective measures for traditional distributors and small retailers to safeguard their interests.
Quick commerce has lately become very popular in India, with companies offering deliveries of various products within 10 minutes.
The letter also claims that several consumer goods companies are bypassing traditional salespeople and dealing directly with quick commerce firms to expand their reach.
According to research firm Datum Intelligence, annual sales on Indian quick commerce platforms are expected to surpass $6 billion this year, with Blinkit holding a nearly 40% market share and Swiggy and Zepto each holding around 30%.
A government official, speaking on condition of anonymity, stated that the CCI has the authority to initiate an investigation on its own if it finds merit in the complaints.
The CCI's investigation unit previously found that larger e-commerce players, Amazon and Walmart's Flipkart, violated local laws through predatory pricing, although the companies deny these allegations.
AICPDF is India's largest association of retail distributors, which represents 400,000 distributors of major companies such as Nestle and Hindustan Unilever.
The letter alleges that these quick commerce firms are offering deep discounts and selling below cost to attract customers, making it difficult for traditional retailers to compete or survive.
The AICPDF has urged the CCI to implement protective measures for traditional distributors and small retailers to safeguard their interests.
Quick commerce has lately become very popular in India, with companies offering deliveries of various products within 10 minutes.
The letter also claims that several consumer goods companies are bypassing traditional salespeople and dealing directly with quick commerce firms to expand their reach.
According to research firm Datum Intelligence, annual sales on Indian quick commerce platforms are expected to surpass $6 billion this year, with Blinkit holding a nearly 40% market share and Swiggy and Zepto each holding around 30%.
A government official, speaking on condition of anonymity, stated that the CCI has the authority to initiate an investigation on its own if it finds merit in the complaints.
The CCI's investigation unit previously found that larger e-commerce players, Amazon and Walmart's Flipkart, violated local laws through predatory pricing, although the companies deny these allegations.
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