A-List investors at Alpine, including and Rob McElhenney, could be in for a significant financial windfall at the end of the current Formula One season. If the team maintains its current standing in the , it would guarantee a payday for the team's backers.
The prize money is 50% of the commercial rights profit accrued by F1 that year, as per the Concorde Agreement. After Esteban Ocon and Pierre Gasly's respective second and third place finishes at , Alpine sits in sixth place in the .
Last year's figure for this placing was £75million, approximately £9.2m more than the expected figure for a seventh placed finish in the Constructors' Championship in 2024. Sky Sports commentator David Croft reported that the figure could stand at £38m for Alpine this season.
Celebrity investors like Reynolds and McElhenney would be among those entitled to a share of this windfall at the end of the campaign. Other notable investors in the team include Trent Alexander-Arnold, Rory McIlroy, Anthony Joshua and Patrick Mahomes.
In a groundbreaking partnership known as the Investor Group, Otro Capital has teamed up with RedBird Capital Partners and Maximum Effort Investments to purchase a significant 24 percent stake in Alpine's F1 team. The collaboration brings together experienced players from the worlds of American football and soccer, having previously been associated with the NFL's Dallas Cowboys, Toulouse FC, and Wrexham AFC.
Renault Group's CEO Luca de Meo heralded the investment last June as a milestone for Alpine post-2021 rebranding, stating: "Formula 1 and Alpine are strategic assets for Renault Group."
He praised the resurrection of the brand, emphasizing that "Over the past two years, we have re-ignited Alpine, capitalising on its iconic A110 sports coupe, boosting it by entering Formula 1, where it aims to become a championship contender. This partnership will accelerate Alpine F1 development by diversifying revenue drivers and increasing brand value."
Meanwhile, Alpine's own CEO Laurent Rossi welcomed the trio's expertise, particularly highlighting their role in enhancing media and marketing strategies to underpin sporting excellence, saying: "This association is an important step to enhance our performance at all levels. Otro Capital, RedBird Capital Partners and Maximum Effort Investments, as international players with strong track record in the sports industry, will bring their recognised expertise to boost our media and marketing strategy, essential to support our sporting performance over the long term."
Rossi accentuated how generated revenues would be funneled back into the team to expedite the 'Mountain Climber' plan, driving Alpine closer to the top of the grid with cutting-edge facilities and equipment.
He further stated: "Second, the incremental revenue generated will in turn be reinvested in the team, in order to further accelerate our Mountain Climber plan, aimed at catching up with top teams in terms of state-of-the-art facilities and equipment."
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