Singer ’s life may be shrouded in mystery but a secret love of his has come to light –.
Brit Danny Clifford, who was the musician’s official photographer during his 1978 US tour, said the star was “hooked” on the McVitie’s treat.
Danny said he stumbled upon a shop in the US that sold them and took them to a meeting the next day with Bob, and his publicist, Paul Wasserman, to show them his photos from the night before.
Danny, who was 20 at the time, says: “I got out my little box of Jaffa Cakes and offered them to Bob and Paul...they were immediately hooked. Bob laughed and said, “Why is this a cake? It’s a cookie, right?”
“I had no honest answer other than asking him not to eat them all. I only had one packet. Bob and his PR man quickly gulped the lots. Bob thought it was funny as he slowly kept trying to distract me by asking me to hold up the colour transparencies (slides), whilst he silently took another Jaffa Cake. I knew what he was doing. However, he was the boss, and it amused him and Wasserman.”
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Danny, who went on to photograph some of the ’s biggest stars including , opened up about Bob’s sweet tooth ahead of the singer’s 84th birthday last weekend.
He told his substack,: “In 1988, Bob started , and he hasn’t stopped (other than during Covid) since then. I don’t think he has a concert today on his birthday, so I guess he will celebrate his big day privately in sunny California. I thought sending him a few boxes of Jaffa Cakes for his big day, his 84th birthday, was a nice touch.”
Jaffa Cakes were introduced by McVitie’s in 1927. They were initially described as McVitie’s Jaffa Oranges before being shortened to.

According to McVitie’s, they contain “a simple combination of sugar and tangerine oil to form the sealed layer of jam.” It adds: “The cakes are named after the Jaffa oranges which flavour the zesty centre of the cake.”
In 1991, there was a legal battle between McVitie’s and HMRC over whether Jaffa Cakes were considered cakes or biscuits for VAT purposes.
McVitie’s argued that were cakes, as they hardened when stale, unlike biscuits that go soggy. McVitie’s won.
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