Fans suspect Justin-Hailey drama involving Selena is staged

Things have been messy lately for Justin and Hailey Bieber, and now fans think they might know why. Publicist Stephanie Jones is catching heat online, with some people accusing her of being involved in the couple’s recent wave of bad press.

Jones is under fire after fans noticed an interesting social media activity. Scooter Braun, Justin Bieber’s now-former manager, recently started following Jones’ PR firm on Instagram. Many believe the timing is suspicious, as it happened just days after Bieber and Braun publicly split, right when a flood of negative press began washing over the Biebers.

Is Scooter Braun teaming up with Stephanie Jones?

While a follow might seem like just another passable friendly gesture online, it’s Jones’ history that has making people suspicious. She was previously accused by actor and director Justin Baldoni of leaking confidential information that allegedly sparked the Blake Lively lawsuit.

Now, with whispers about the Biebers’ marriage under strain and online hate against Hailey growing louder, some fans believe this might be a calculated PR takedown, alleging a full-blown smear campaign against the Biebers is currently in full swing. And with Scooter following Jones, people are questioning whether she is orchestrating the negative hate train about Justin and his wife.

Stephanie Jones is under fire over rumors linking her to Justin Bieber’s recent press.

Fans observed that JB’s former manager, after their recent split, has started following Jones’ PR Firm, igniting rumors that the firm might be involved in the recent negative press surrounding… pic.twitter.com/nZ4EK9a1zm

— Pop Core (@TheePopCore) April 16, 2025

 Fans react to the speculations

Many fans of the Baby singer have taken to social media to share their concerns, saying the sudden wave of negativity toward Justin and Hailey feels manufactured.

candace owens was showed evidence there is an active smear campaign against the bieber’s. hollywood execs and justin are at war… just like michael jackson once was: pic.twitter.com/SyIShHFW4T

— bean (@beaniscutie) April 16, 2025

One of Justin Bieber’s best friend’s wife liked an IG reel about the current smear campaign against Justin, CONFIRMING the fact that there is smear campaign against him pic.twitter.com/FNs37Yzn7x

— ‏ًً (@PRlNCEOFPOPSTAN) April 16, 2025

Media manipulation is real - a
lot of people on social media fall for it. https://t.co/ZysmHq8WsF

— JusticeforBJS (@Justice4BJS) April 16, 2025

Francesca Farago claims Hailey Bieber was targetted in paid smear campaign

Earlier, Francesca Farago, known for her stint in the first part of Too Hot to Handle, recently claimed she was offered money to speak negatively about Hailey Bieber online. While she didn’t name names, she said that she and her partner were asked to post a TikTok trend that promoted the ongoing narrative that Hailey stalked Justin for a decade before finally ending up with him.

Francesca Farago from Netflix’s “Too Hot To Handle” exposes on Snapchat that someone is paying influencers to post Hailey Bieber hate content on every social media platform. pic.twitter.com/fxuBoSAGwO

— sincerely, fae (@demismonarchy) April 7, 2025

 Selena Gomez was also dragged into the ongoing drama

The campaign is allegedly using Selena Gomez, with fresh speculations surfacing around Justin’s alleged lingering obsession with his ex-girlfriend. While fans have been drawing these comparisons for years, a recent string of cryptic posts and throwback moments had social media buzzing with rumours. Some believe the renewed focus on Selena and the awkward tension it creates is part of the same strategy that aims to keep the Biebers in a negative light.

Is Stephanie Jones behind the Justin and Hailey Bieber PR crisis?

Whether Jones is actually involved or just being pulled into the drama because of her past and high-profile connections, fans have noticed a similar pattern in the tactics that were used during Justin Baldoni and Blake Lively's narrative.

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